Developed by M&S Food in conjunction with nutrition science company ZOE, the new shot combines ZOE's scientific research with trusted M&S quality ingredients to create a delicious daily shot packed with over five billion live cultures from 14 strains of bacteria.
Yeo Valley Production Ltd., producer of Yeo Valley Organic – Britain’s largest organic brand – was selected to produce the shot. The company was already being supplied with 250 and 500ml bottles by Berry and required a 150ml version in a similar design, with a 38mm wide neck and three start UCS (Uncarbonated Soft Drink), to ensure fast-filling compatibility with the other sizes on the Yeo Valley filling lines.
Working closely with Yeo Valley, Berry’s design team was able to rapidly customise the shape of the larger bottles into the new 150ml size, ensuring a fast development to meet the deadlines set by M&S. The process of initial discussions to consumer launch took just four months.
“A speedy turnaround was critical for this project,” said William Gledhill, Packaging Buyer for Yeo Valley. “Berry provided an exemplary service, pulling out all the stops in creating a high-quality bottle which met all our requirements.”
