It is estimated, that every 500ml bottle of NEO WTR, made using discarded plastic that has been collected along coastlines at risk of ocean plastic pollution, stops the equivalent of approximately 1.7 plastic bottles entering the ocean.2 In addition to the POP bottle, both the label and cap are fully recyclable to offer a complete circular solution pack.
Berry Global worked with Brookfield, a drinks sales and marketing specialist, and the filler, to create a custom bottle design in line with the requirements for efficient filling while ensuring a strong shelf presence and convenience for the end-user. The bottle features an embossed NEO WTR logo to maximise branding, along with the eye-catching wraparound label that highlights the bottle’s POP origins.
Berry’s experts rapidly sourced the POP and provided initial bottle samples for Brookfield to assess. To speed up the project once the final bottle design had been agreed, the mould was created and a pallet of bottles produced for testing.
“We are delighted to have worked with NEO WTR on this very important project,” commented Joe Horton, Sales and Marketing Director at Berry Global. “The bottle is an excellent example of how a practical solution can quickly be developed to support NEO WTR’s sustainability objectives and tight commercial timings. It also demonstrates how businesses can achieve More Together in achieving their sustainability objectives.”
The POP, supplied by Bantam Materials, is a high quality, certified and award-winning recycled plastic material that has been collected from coastal areas at risk of ocean plastic pollution. NEO WTR uses material sourced from Indonesia, the world’s second largest contributor to ocean plastic pollution.3
The plastic meets regulatory health and safety standards, is traceable back to source, and can be identified on the bottle through its distinctive triangular logo.
