VILSA: Adhesive dots replace shrink wrap for six-packs

2025-02-12 1:56 min Mineral water, Sustainability & Circular Economy, Conveying & Transportation

VILSA Bruchhausen-Vilsen, Germany

VILSA is the first German beverage company to replace shrink wrap with adhesive dots on all its disposable bottles.

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Technological innovation: The VILSA NIX-PACK

VILSA-BRUNNEN, a German mineral water bottle company, is setting new standards in sustainability: with the introduction of the VILSA NIX-PACK, the company is reinventing the classic six-pack. This makes VILSA the first German mineral water bottler to completely replace conventional shrink wrap with adhesive dots, taking a significant step toward a more environmentally friendly and resource-efficient packaging solution.

With this innovative technology, the bottles in a six-pack are no longer held together by plastic film, but by very strong adhesive dots. VILSA has replaced the previous plastic handle with a recyclable cardboard handle. The combination of glue dots and cardboard handle makes the VILSA NIX-PACK the most sustainable solution for VILSA rPET disposable bottles. All disposable bottles for VILSA products are made of recycled PET.

"The VILSA Nix-Pack is another milestone in our sustainable corporate strategy. We want to offer our customers an environmentally friendly alternative that combines the highest quality and innovation. The decision to do without film is a clear commitment to more resource conservation and a cleaner future," says Hans-Dietrich Kühl, CEO of VILSA-BRUNNEN Otto Rodekohr GmbH.

#Protect tomorrow today:

Improving the carbon footprint of the VILSA disposable range with the introduction of the new packaging, VILSA is significantly reducing its plastic consumption: the company is saving around 2,000 kilometers of shrink film per year, and the total plastic savings add up to 50 tons per year.

Henning Rodekohr, Managing Partner of VILSA-BRUNNEN Otto Rodekohr GmbH: "We are constantly investing in new machines and technologies to offer our customers the best and most sustainable packaging solution. We are significantly improving the carbon footprint of our disposable product range and thus living our mission statement #ProtectingTomorrowToday on another level. Compared to the greenhouse gas emissions associated with shrink film, we achieve a reduction in CO₂ emissions of between 40% and 70%. This varies depending on the bottle size. Specifically, with the 1-liter NIX-PACK, for example, we save 62.5% in CO₂ emissions. Replacing shrink wrap is an important step in terms of immediately visible waste reduction in retail - who hasn't seen a tattered-looking disposable shelf? - is an important step. The introduction of VILSA NIX-PACK is the next logical step in a series of innovations we have brought to the market in recent years.''

Sustainability Meets Convenience: Cardboard Carrier and Adhesive Dots

The new certified paperboard carrier is strong enough to safely carry a 1.5-liter six-pack. The 100% recyclable paperboard carrier offers comfort and resistance to everyday conditions such as heat, cold, and moisture. Handling instructions are printed on the paperboard carrier. The carrier is gripped with the whole hand from above. After use, it can be disposed of in the waste paper and easily recycled. The adhesive dots that now hold the bottles together are resistant to environmental influences. In addition, they do not need to be disposed of separately before the bottles are returned and do not affect the recycling process.

Retail communication: A specially designed film is currently being used to communicate the changeover to VILSA NIX-PACK.

The national launch will be accompanied by a wide-reaching cross-media campaign starting in May.

www.vilsa.de

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VILSA: Adhesive dots replace shrink wrap for six-packs

Technological innovation: The VILSA NIX-PACK

#Protect tomorrow today:

Sustainability Meets Convenience: Cardboard Carrier and Adhesive Dots

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