Sangemini Sport: The sports water bottle designed by PET Engineering

PET Engineering’s bottle is therefore designed to be immediately recognised by its target audience, by athletes and, more in general, by anyone who exercises. That’s why this design takes its inspiration from the shape, strength and compactness of the flasks used by cyclists and marathon runners. 

The open/close cap has a drip-proof valve, the squeeze-grip makes it practical to use even when running, and the carbon-look knurled pattern is inspired by the material used to make sports bikes, all of which make the new Sangemini packaging considerably technical and particularly well suited to its role as “Official Water” for the 2017 Giro d’Italia. 

Regarding the launch of the new 65cl Sangemini bottle, Carlo Pessina remarked: “Packaging has an increasingly important role to play in the marketing of mineral waters and drinks in general, above all if a specific target audience is identified and if there is a very strong link between product functionality and consumer behaviour, as is the case for Sangemini. That's why we’ve created innovative packaging with a strong personality, like the 65cl Sangemini Sport bottle. Sangemini’s identity actually makes it quite unique on the market: it is a “Nutritional water” and, based on these distinctive characteristics, we wanted the bottle’s design to reflect its identity. The result is truly remarkable, further enhancing Sangemini’s market positioning in a striking way”.

Photos: PET Engineering