PolyOne today unveiled a new collection of liquid colorants that can help brand managers and packaging designers create “out of this world” personal care and cosmetic products packaged in PET.
Inspired by PolyOne’s InVisiOSM Color Inspirations 2015 New Frontier palette, these colors mimic the darkness of deep space and interstellar hues, helping brand owners to create a sense of cosmic mystery and stylish sophistication. This refined collection conveys rich yet subtle tonal effects. They are available as ColorMatrixTM liquid colorants.
“Distinctive and dynamic packaging color effects play a significant role in creating a quality perception for consumers,” explains Gary Fielding, marketing director, PolyOne ColorMatrix. “These multi-dimensional colorants give designers and product managers the potential to enhance brand equity and gain a competitive edge on store shelves.”
Photo: PolyOne
