Commenting on his appointment, Mr. McMillin stated: “I am honoured to lead UNESDA and represent some of the world’s most loved brands which provide European consumers with great-tasting drinks for all occasions and choices. The soft drinks sector plays an important role in supporting the European economy by providing over 1.8 million direct and indirect jobs, and creating 242 billion euros in value across its supply chain1. A recent report established the soft drinks industry is leading innovation in the food and beverage industry2. During my Presidency I will advocate for enabling EU policies that can further advance our sector’s innovation potential to foster growth, sustainability and resilience for our industry and the European economy.”
Mr. McMillin added: ‘’I welcome the new European Commission’s focus on competitiveness and its commitment to increasing stakeholder dialogue, while keeping environmental sustainability as a cornerstone of its strategy. Now more than ever it is imperative for the EU to implement science-based food policies that support consumers to adopt healthier diets while promoting fairness across the food supply chain.’’
