Sidel has announced the opening of two new offices as part of its ongoing commitment to ensuring global experience backed by local sales and service support through proximity to customers. A modern new facility will operate as Sidel's Dubai HQ, serving its customers in the Greater Middle East and Africa, while a dedicated new regional HQ in Frankfurt will serve customers in Europe and Central Asia. Both offices will be fully operational by September 2013.
The moves have been bought about by the reorganisation of the way Sidel serves its customers in different markets. The creation of a Greater Middle East and Africa zone recognises the fact that customers in these markets are facing similar challenges, as is also the case with those operating in Europe andCentral Asia. The opening of the two new HQ's, with the setting up of teams dedicated specifically to these zones, allows Sidel to focus its efforts and expertise on meeting the challenges.
The new Dubai facility will provide staff with an ultramodern working environment, bringing servicing, training, order processing, regional co-ordination and administrative functions all under one roof. The Gulf state is becoming an important hub for the industry with a number of Sidel's customers taking advantage of leading edge infrastructure, transport and communications links.
