The popularity of some colors may come and go in product designs. On the other hand, color trends based on deep-rooted societal changes have greater authenticity and staying power. These longer-term trends are reflected in PolyOne’s new InVisiO™ Color Inspiration collection for 2018 and beyond.
In general, the palettes found in color forecasts are not necessarily appropriate for every product. Because Color Inspiration 2018 is a foundational element of its InVisiO Color and Design Services, PolyOne can go beyond simple inspiration. With InVisiO, PolyOne helps customers to capture the essence of their brand and leverage comprehensive color and materials resources to choose successful color approaches for their products.
“Developing an informed color strategy is absolutely essential to achieving the desired emotional impact that influences and connects with consumer decision making,” said Gary Fielding, director, global marketing, Color, Additives and Inks at PolyOne. “To aid customers in making that connection, our designers investigate global megatrends and perform deep and broad color research to develop palettes that resonate with evolving and longer-term societal trends. This year’s forecasts show an evolution from last year’s tone of paradox and passion.”
The 2018-and-beyond collection of four influential and emerging color palettes examines a world of political economic and social tensions, in which human beings pursue magic, chase yesterday, seek security and look for common ground:
Public Privacy: Without a doubt, we live in an age where technology often outpaces our ability to develop safeguards against hacking. We’ve embraced the revolution with posts, tweets, likes, and shares at the risk of full disclosure. A saturated blue, glowing red and transparent chartreuse are suggestive of high-speed data streams, while foggy grey adds a note of stealth.
