BWR (Brands Within Reach) announces 100% Recycled* Volvic bottles (made of 100% rPET**)

“Volvic is a natural spring water - a pure force from nature. With the introduction of the rPET** Volvic bottle, we are offering US consumers the natural spring water paired with more sustainable packaging. This move represents our commitment to a more responsible approach to nature for the benefit for our consumers,” said Olaf Zachert, CEO of BWR.

Volvic natural spring water comes from a well-protected natural volcanic ecosystem in the heart of the Auvergne Volcanoes Regional Park, France. Volvic water is filtered through six layers of mineral-rich volcanic rock for about five years. This filtration process gives Volvic a unique mineral composition and gives it its pure, fresh taste. The ecosystem and the ?ltration process of Volvic ensure naturally occurring electrolytes and a balanced neutral pH value of seven. This makes Volvic water a great option for people of all ages and contributes to overall hydration status, important for normal physical and mental performance.

In June 2020, Volvic achieved B CorpTM Certification *** and CO2 neutrality certification **** by The Carbon Trust as part of its sustainability efforts.
 

ABOUT BRANDS WITHIN REACH (BWR):

BWR is a passionate company with many years of experience in the food and beverage industry. Its focus is to offer consumers healthy, innovative drinking and eating alternatives. BWR o?ers a unique set of skills in the food and beverage industry in North America, including an in-depth knowledge of hybrid distribution options, basic marketing expertise, a power merchandising force in speci?c areas, a complete and structured logistical platform and know-how in rapid growth and versatile management. BWR has a B Corp™ and CO2 neutrality certi?cation, Carbonfree®, from The Carbon Trust. BWR is a 100% subsidiary of Zachert Private Equity GmbH / Germany.

(Source: Business Wire)

www.bwrgroup.com    www.volvic.com    www.danone.com

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*Except the cap and label, but Volvic is working on this, too.

**rPET stands for recycled polyethylene terephthalate, or recycled PET. PET is a strong, durable and recyclable material that is used for soda bottles, water bottles and food jars. Volvic committed to have their full ranges in 100% rPET in Europe by 2025

***B Corp™ Certification:
Volvic is the biggest natural mineral water brand(revenue based)to receive this distinction in 2020.
B Lab® is a nonprofit that serves a global movement of people using business as a force for good. B Lab’s® initiatives include B Corp™ Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation.
Certified B Corporations® are new kinds of businesses that balance purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. Certified B Corporations® achieve a minimum verified score on the B Impact Assessment and make their B Impact Report transparent on bcorporation.net. Companies must recertify every three years.

1. In 2020 Volvic achieved the certification with a score of 81.1, being part of the less than 4% of companies that have engaged with B Impact Assessment online and achieved the score required. The B Corp assessment certifies 5 pillars: Governance, Workers, Community Environment and Customers. B Lab® has highlighted the company’s leadership in 3 mains areas: 1. The culture of Health &Safety
2. The efforts reducing energy, water and material usage in operations
3. Defining social and environmental goals at all levels. This builds a culture of ownership for the company's impact.

****Volvic 2020 carbon neutrality certification Volvic has been certified carbon neutral to the internationally-recognized standard PAS 2060 by the Carbon Trust, a global climate change and sustainability consultancy with almost two decades of experience in the sustainability sector. Achievement of this standard reflects the commitment and measures taken by Volvic to reduce direct carbon emissions arising from its own operations (Scope 1 and 2), indirect emissions from the value chain, and where residual emissions exist Volvic has compensated for these through good quality offsets achieved through its partnership with South Pole.
From now on, Volvic must be recertified every year to maintain its carbon neutral status. This requires the development and implementation of a yearly carbon reduction and management plan.