“Today, more than ever, brands face heightened pressure to adhere to new industry regulations, streamline operations, and meet consumer expectations for quality, authenticity, and sustainability,” said Ken Sickles, Digimarc’s Chief Product Officer. “Through our partnership with OMRON, we now deliver an industrial automation solution that addresses these needs head-on— increasing efficiency, adhering to quality and regulatory standards, and providing actionable, real-time data insights.”
A Future-proofed Industrial Automation Solution
Advancements in industrial automation are critical to business operations and the safety of consumers. For example, labeling mix-ups have caused food products to be shipped without proper disclosure of ingredients. In the case of allergens like peanuts, milk, or gluten, this can be life-threatening. Manufacturers and brands require automated control and quality checks to prevent incorrectly matched parts.
Digimarc and OMRON have modernized industrial automation so manufacturers can now prevent mismatched components or mislabeled products, increase the speed and efficiency of the production process, and streamline the distribution and fulfillment of packaged goods. The solution also facilitates the recovery, sorting, and recycling of packaging materials post-use, reducing waste leaking into the environment and improving the quality and quantity of post-consumer recyclate.
“Our customers in the consumer goods sector face increasing demands for safety as well as high-quality, sustainable packaging,” said Fernando Colás, Chief Executive Officer, OMRON Industrial Automation EMEA. “By integrating Digimarc’s advanced digital watermarking technology into our machine vision solutions, we provide innovative packaging solutions that reduce unnecessary materials and prevent mislabeled or mispackaged products.”
