What does this mean for CCEP?
Damian: Since the Amatil acquisition in 2021 we have been able to drive faster and more sustainable growth, as a larger, more diverse business. It almost doubled our consumer reach and increased the number of customers we serve from 1.1 million to 2 million.
With the addition of the Philippines, our reach and scale has increased again – with around €20 billion in revenue and 4 billion unit cases sold each year. CCBPI consistently delivers strong results and has great growth prospects. We are confident that together with the team in CCBPI and AEV, we’ll continue the growth momentum in the Philippines and write our next shared chapter.
Sol: This is a hugely exciting moment for CCEP. We have always been ambitious about growing our geographic footprint. And to do so with a market with such an extensive history of Coca-Cola fills me with pride.
And at the same time, we are growing our family – welcoming 9,000 engaged, committed and passionate people. The people of CCBPI represent a rich Coca-Cola heritage, within a growing market. I have had the opportunity to travel to Manila on a few occasions, where I spent time with the local teams there. I was hugely impressed by their energy, and it makes me excited for our future together.
What is the significance of becoming a bigger, more diverse business for our people, customers and shareholders?
Damian: While we have become a bigger, more international company, we do business locally. Meaning we’ve been able to make the most of our deep local insight, experience and market understanding to meet the specific needs of our stakeholders. While at the same time, our size and scale has expanded our knowledge and capabilities across customer service and execution, technology and data, to help accelerate growth. It has also enabled us to grow more sustainably in more markets, through our This is Forward sustainability action plan.
People
Sol: We are proud to be the Coca-Cola bottler in 31 countries, each with a rich culture and heritage. Since 2021, CCEP has gone from 24,000 employees to over 42,000, representing over 120 nationalities and over 60 languages. We have been able to give our people more opportunities to grow, by learning from and experiencing other countries in our expanded business.
The diversity of our people and markets has been a key reason CCEP has been able to grow. Our business thrives on the diversity that comes from all our people and sharing perspectives, experiences and backgrounds.
Customers and shareholders
Damian: We now operate across a wider range of markets, working with a wider variety of customers. This creates more opportunities to harness best practice in customer service and execution. Given our scale, we have also been able to make better use of shared services and processes, to allow the teams in markets to focus on what matters most – growing with our customers and supporting our communities
Our growth has unlocked value for our shareholders, underpinned by a stronger and more aligned relationship with TCCC and our other brand partners.
