“It is crucial that actors at all levels take responsibility and develop solutions to drive sustainable development. Great Earth’s Magnesium, with a new fiber cap, is a good example of that,” says Amelia Sjöberg, Sustainability Developer at Apotek Hjärtat.
When Great Earth launched its Magnesium product with the new cap, it sold out in just a few days. The fiber-based closure can be recycled like paper and has quickly become appreciated by both consumers and retailers.
Increased demand for sustainable alternatives
It is clear that consumers are increasingly demanding environmentally friendly alternatives. This affects the entire value chain, and especially the retail sector, which has the closest contact with end customers.
“We need to reduce the use of plastic where we can and help our customers make conscious choices. The closure is recyclable and made from renewable resources, which is in line with our packaging strategy. The closure will also be a discussion starter about sustainability in the meeting with the customer,” Amelia continues.
