These sustainability solutions are specifically designed to improve the customer experience of working with post-consumer recycled (PCR) content for materials used in packaging. Both align with the eight ways Avient helps customers be more sustainable.
“Avient is fully committed to increasing opportunities to expand the use of recycled polymers, addressing any barriers that arise either during the recycling process or when customers want to incorporate PCR content into existing or new applications,” said Norbert Merklein, vice president and general manager for the Europe, Middle East and Africa regions of Color, Additives and Inks at Avient. "Our Cesa Nox A4R Additives for Recycling, together with the PCR Color Prediction Service, help overcome these roadblocks. These are two new ways Avient is contributing to the circular economy and empowering customers to meet their sustainability goals."
Calculating the Color Gamut
The PCR Color Prediction Service, helps brand owners understand what colors are achievable based on the amount of PCR used. It uses sophisticated technology to determine - through prior color matching - if colors are feasible in a new application that incorporates PCR content. A first of its kind for the plastics industry, this internally developed solution also calculates how much PCR content can be added to an existing application without affecting its signature color.
Using proprietary software, Avient experts measure resin characteristics to identify the gamut of colors that can be successfully reproduced in a specific PCR-based material. This premium service simplifies and accelerates the selection of preferred colors for polymers with PCR content, avoiding time-consuming trial and error. By speeding the evaluation process, the service also gives greater flexibility to customers that may need to switch from one PCR content source to another, which is especially important due to today’s supply variability.
